SINGLE
Single is a fashion brand targeted towards young men wanting to live and make the most of what could be called a "shackle-free lifestyle". The brand required a logo that would reflect the clothing line, as well as the mindset of its audience, essentially be bold and have a solid visual signature.
The logo was created by adding the digit 1 in negative space, which becomes the signature for the brand, and effectively emphasises the word sin in single, echoing the brand philosophy.
Please note that the branding was designed as a project with Fisheye Creative, Bangalore.