TOUR DE OUTDOORS
Tour de Outdoors is a trekking startup, a brainchild of Jude Rayen who has lead several treks and expeditions in the Himalayas. The company distinguishes itself from the other trekking and touring organizations by adhering to its core philosophy of bringing together people who want to find peace, tranquility, and inspiration in the mountains, and share the same passion and respect for the mountains as him.
The honour and awe that the founder associated with trekking in the mountains was translated into a badge-like symbolic logo, combining the core aspects of being outdoors. The logo is also deliberately sharp-edged and bold, resonating with the sense of adventure associated with being in harsh terrains and tough conditions.
